Privacy Policy

Merino Hospitality Ltd.
Registered Address: The Granary, Hermitage Court, Hermitage Lane, Maidstone, Kent, ME16 9NT

Merino Hospitality contact email: info@merinohospitality.com

 

Data Privacy

We respect your right to privacy and will only process personal information you in accordance with the Data Protection Legislation which for the purposes of this policy shall mean: (i) unless and until the GDPR is no longer directly applicable in the UK, the General Data Protection Regulation ((EU) 2016/679) and any national implementing laws, regulations and secondary legislation, as amended or updated from time to time, in the UK and then (ii) any successor legislation to the GDPR or the Data Protection Act 1998 and other applicable privacy laws.

If you have any questions about how we collect, store and use personal information, or if you have any other privacy-related questions, please contact us at info@merinohospitality.com.

Cookies

Cookies are small encrypted text files that are sent to your internet browser by websites you visit.
These files are used by us to improve our understanding of how you navigate our website so we can provide you with useful additional features.
We currently operate under an “implied consent” policy. This means that we assume that you are happy for us to use cookies to enhance your experience. If you would like to know more about cookies and how to prevent websites to store those on your devices please visit http://www.whatarecookies.com/ where you will find specific instructions on how to manage, delete and disable cookies in your chosen browser.

Third party cookies

In order to improve your experience and facilitate your needs of sharing information with your friends on social networking sites our website have embedded “share”/”like” buttons. We don’t have control over the cookies utilised by said websites and you should check the relevant website privacy policy for further information.

Types of Data collected

Among the types of Personal Data that this Website collects, by itself or through third parties, there are: Cookies and Usage Data.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.

Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.  Users who are uncertain about which Personal Data is mandatory are welcome to contact Merino Hospitality.

Any use of Cookies – or of other tracking tools – by this Website or by Merino Hospitalitys of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.

Users are responsible for any third-party Personal Data obtained, published or shared through this Website and confirm that they have the third party’s consent to provide the Data to Merino Hospitality.

Mode and place of processing the Data – Methods of processing

Merino Hospitality takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to Merino Hospitality, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by Merino Hospitality. The updated list of these parties may be requested from Merino Hospitality at any time.

Legal basis of processing

Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting your rights. We will only process Your personal data if at least one of the following basis applies:  Users have given their consent for one or more specific purposes. Note: Under some legislations Merino Hospitality may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law; provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof; processing is necessary for compliance with a legal obligation to which Merino Hospitality is subject; processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in Merino Hospitality; processing is necessary for the purposes of the legitimate interests pursued by Merino Hospitality or by a third party, like the police or criminal courts investigating fraud.

In any case, Merino Hospitality will gladly help to clarify the specific legal basis that applies to the processing, and in particular; whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Place

The Data is processed at Merino Hospitality’s operating offices and in any other places where the parties involved in the processing are located.

Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

If broader protection standards are applicable, Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by Merino Hospitality to safeguard their Data.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with Merino Hospitality using the information provided in the contact section.

Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.  Therefore: Personal Data collected for purposes related to the performance of a contract between Merino Hospitality and the User shall be retained until such as the User requests that it should be returned or deleted.

Personal Data collected for the purposes of Merino Hospitality’s legitimate interests shall be retained as long as needed to fulfil such purposes. Users may find specific information regarding the legitimate interests pursued by Merino Hospitality within the relevant sections of this document or by contacting Merino Hospitality.

Merino Hospitality may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, Merino Hospitality may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The purposes of processing: How we may use your information

The Data concerning the User is collected to allow Merino Hospitality to provide its Services, as well as for the following purposes: Analytics and Interaction with external social networks and platforms.

We collect your information in order to enhance the user experience when you are navigating our website but moreover to personalise our service and offers to you as a guest. Your information is used to elaborate a profile in order to identify your potential preferences and interests and therefore provide you with a more relevant experience.

The information you give us also allows us to communicate any changes to our services and to keep you informed about our company, products and services. We will not sell your information to any third-party companies for marketing purposes but we may refer you to our partnering companies and businesses associates provided they have products and/or services that we feel you may be interested in.

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us or made accommodation reservations from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not subsequently opted out of receiving that marketing.

As already indicated you can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on all marketing messages sent to you or by contacting Caio at info@merinohospitality.com

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of an enquiry or booking reservation which still needs to be fulfilled.

Using your personal information

We may use your personal information to:  improve your browsing experience by using your data to profile you and personalise the website; enable your use of the services available on the website;

supply to you services purchased via the website; send statements and invoices to you, and collect payments from you; send you general commercial communications; send you email notifications which you have specifically requested; send you our newsletter and other marketing communications relating to our business \which we think may be of interest to you by digital or traditional post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications); deal with enquiries and complaints made by or about you relating to the website; administer the website; Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant to us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of the ways we use your personal data, and which of the relevant lawful basis that we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity Type of Data Lawful basis for processing including basis of legitimate interest
Details on our Website, to register new customers, including completing registration forms or to submit an enquiry with us. (a) Identity

(b) Contact

Performance of a contract with you
Information to process accommodation bookings including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

(c) Process bookings

(d) Undertake reviews

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

Information to manage our relationship with our customers, or prospective customers which will include:

(a) Notifying about changes to our terms

(b) Asking to leave a review or take a survey

(c) Correspondence

(d) For internal administrative purposes

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable customers and prospective customers to partake in a prize draw, promotional activity, loyalty membership, competition or complete a survey (a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(a) Performance of a contract with You

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity

(b) Contact

(c) Technical

(d) Cookies

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To deliver relevant Website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you. (a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

(g) Cookies

Necessary for our legitimate interests (to study how customers use Our products/services, to develop them, to grow Our business and to inform Our marketing strategy)
To use data analytics to improve our Website, products/services, marketing, customer relationships and experiences (a) Technical

(b) Usage

(c) Cookies

Necessary for our legitimate interests (to define types of customers for our services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you (a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

Necessary for our legitimate interests (to develop our products/services and grow our business)
Monitoring and preventing unlawful acts All categories Necessary for the purposes of the prevention or detection of an unlawful act, and must be carried out without the consent of the data subject so as not to prejudice those purposes, and is necessary for reasons of substantial public interest.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Analytics – The services contained in this section enable Merino Hospitality to monitor and analyse web traffic and can be used to keep track of User behaviour.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

Interaction with external social networks and platforms – This type of service allows interaction with social networks or other external platforms directly from the pages of this Website.
The interaction and information obtained through this Website are always subject to the User’s privacy settings for each social network.
This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.

Facebook Like button and social widgets (Facebook, Inc.)

The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield participant.

Contact form (this Application)

By filling in the contact form with their Data, the User authorizes this Application to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

Personal Data collected: email address and first name.

The rights of Users

Users may exercise certain rights regarding their Data processed by Merino Hospitality.  Users entitled to broader protection standards may exercise any of the rights described below. In all other cases, Users may inquire with Merino Hospitality to find out which rights apply to them.  In particular, Users have the right to do the following: Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.

Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.

Access their Data. Users have the right to learn if Data is being processed by Merino Hospitality, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.

Verify and seek rectification. 

Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.

Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, Merino Hospitality will not process their Data for any purpose other than storing it.

Have their Personal Data deleted or otherwise removed

Users have the right, under certain circumstances, to obtain the erasure of their Data from Merino Hospitality.  Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User’s consent, on a contract which the User is part of or on pre-contractual obligations thereof.

Lodge a complaint

Users have the right to bring a claim before their competent data protection authority.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in Merino Hospitality or for the purposes of the legitimate interests pursued by Merino Hospitality, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether Merino Hospitality is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to Merino Hospitality through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by Merino Hospitality as early as possible and always within one month.

Applicability of broader protection standards

While most provisions of this document concern all Users, some provisions expressly only apply if the processing of Personal Data is subject to broader protection standards.  Such broader protection standards apply when the processing: is performed by an Merino Hospitality based within the EU; concerns the Personal Data of Users who are in the EU and is related to the offering of paid or unpaid goods or services, to such Users; concerns the Personal Data of Users who are in the EU and allows Merino Hospitality to monitor such Users’ behaviour taking place in the EU.

Additional information about Data collection and processing:

Legal action

The User’s Personal Data may be used for legal purposes by Merino Hospitality in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services of Merino Hospitality.
The User declares to be aware that Merino Hospitality may be required to reveal personal data upon request of public authorities.

Additional information about User’s Personal Data

In addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from Merino Hospitality at any time. Please see the contact information at the beginning of this document.

How “Do Not Track” requests are handled. This Website does not support “Do Not Track” requests.
To determine whether any of the third-party services it uses honour the “Do Not Track” requests, please read their privacy policies.

Changes to this privacy policy

Merino Hospitality reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within this Website and/or – as far as technically and legally feasible – sending a notice to Users via any contact information available to Merino Hospitality. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, Merino Hospitality shall collect new consent from the User, where required.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Website) and the details about the path followed within the Website with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

User

The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Merino Hospitality)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is Merino Hospitality of this Website.

This Website

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Website as described in the relative terms (if available) and on this site/Website.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookies

Small sets of data stored in the User’s device.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to this Website, if not stated otherwise within this document.

We'd love to hear from you
Merino Hospitality

+44 (0)203 397 7767
Merino Hospitality

1 Doughty Street
Basement Office
London
WC1N 2PH
What's New
Latest Tweets
What's New
Latest Tweets
FAQ / terms of use / privacy policy


© merino hospitality 2018