Following this incredible summer weather we are having here in London, we at Merino Hospitality are pleased to announce that as of July 2017, we have launched our new rewards scheme – Merino Club Rewards! We are delighted to offer our guests an exclusive gift – a wide range of perks and benefits prior and during their stay with us at their London home!

“At Merino, we are constantly looking for new ways to enhance our guests’ experience. Through Merino Club Rewards, our guests can benefit from hundreds of special perks and discounts, both online and on the high street. London is perceived as an expensive city so we decided to help our guests in making the most of their time in town and save some money on their daily requirements, shopping and activities at the same time. One of the most exciting features, aside from the obvious savings guests can make, is that it is all available on your phone wherever you go and you can redeem it on the spot wherever you are. Our guests have already started saving thousands of pounds on their stay in London and our team is very proud to be leading the way in guest satisfaction and innovation.”

                        Caio Merino – Co-Founder and Managing Director

As part of our commitment to enhance the experience of our guests when staying with us, we now provide all our guests with access to over 120 of practical, recreational benefits and perks – from discounted spa days and discounted shopping experiences at high street stores, to great discounts at restaurants around the city. All our guests will be able to gain full access to these exclusive awards 1 week prior to their arrival and receive a unique login for their booking with us. To redeem, our guests simply use their own unique login via the link sent to them via email or use the smartphone app if they prefer it on-the-go!

For more information about Merino Club Rewards, please contact one of our team members who would be more than happy to provide more information!


Guest Post Courtesy of : The Glass Pineapple

At The Glass Pineapple, we love emerging and pioneering designers and each season our team of photographers, writers and videographers is at London Fashion Week to capture the highlights. This season we’ve been staying with Merino Hospitality at their Star Yard apartments, just a few minutes walk from both the London Fashion Week site on The Strand and the up and coming shows at Fashion Scout in Freemasons Hall. In total, we’ve covered more than 40 shows – we’ve climbed the stairs of derelict warehouses in skyscraper heels, squashed into the photographer pit at Freemasons Hall and danced in a sea of balloons with the models, all to bring the best of emerging and pioneering fashion talent to our followers. These are a few of our highlights.

Mark Fast

Mark Fast is a luxury knitwear designer with a reputation as something of a pioneer. He is one of the designers responsible for changing perceptions of knitwear, moving it away from twinsets and towards something more daring. AW17 at Mark Fast was striking for its colour and the eclectic richness of the pieces, from long swathes of coloured fringing, to fishnets and opaque blocks. Intricate beading and dramatically feathered hems and sleeves delivered an intense slice of glamour and the colours were high impact, from a mouthwatering purple grape, to a powdery pastel blue.

Krasmira Stoyneva
Merino Blog 1 Mark Fast

Krasmira Stoyneva is a super new designer who was selected as part of the Ones to Watch up and coming designers showcase at the Fashion Scout shows this season. Her designs are truly innovative, using synthetic hair to provide the kind of intricate detail and cool modern textures that make collections really stand out. Personally, we loved the layered jackets with the acid bright colours, the inlaid heart motifs and (especially) an ankle length skirt in cascading coloured hair layers.

Pam Hogg

Of all the shows at London Fashion Week, Pam Hogg is the one that attracts the most raucous crowd. This season was no exception with celeb guests ranging from reality stars, to Daniel Lismore, Noel Fielding and photographer Ellen Von Unwerth. On the catwalk the stars were bright too, from Fern Cotton in white vinyl, to Charlotte Delall in a show stealing creation, intricately netted at the back. The stand out pieces from this show for us were the super-sequined looks that were almost blinding in their brightness, and the signature Hogg catsuit.


One of the newer designers on the main London Fashion Week schedule, Minki brought a sense of youthful exuberance and playfulness to his presentation for AW17. We especially loved the fishhook print on fluid silk that was worn by a model who couldn’t stop dancing. Bold, bright colours and plenty of nautical stripes gave the collection a real sense of the sea – appropriate really as the theme was ‘gone fishin.’

So, those are our highlights for AW17 from London Fashion Week and the team at The Glass Pineapple, most of whom are currently enjoying some down time back at Merino Hospitality apartments – a cold glass of wine and kicking off those fashion week heels. Bliss.

Guest Post Courtesy of: The Glass Pineapple

Instagram: @theglasspineapple
Twitter: @GlassPineapple1

Have you ever wondered what is involved in making beds that make you feel like you are sleeping on clouds? Check out this video made by EPOC, our bespoke handmade beds’ partner.

In this post, Lifestyle Maven reviews our Orchid Way home in the heart of London.

This beautiful two-bedroom home was fully designed by 500+ of our previous guests and it even boasts a bespoke mattress line handmade exclusively for Merino Hospitality and our guests.

Find out what Vicki and her family thought of their stay with us and other top tips to enjoy the English capital to the fullest with your family.



Our guests now benefit from dedicated concierge services by Clear Lifestyle Services.

Whilst he offer you amazing houses to stay in London, Veronica and her specialist team are ready to deliver you everything London has to offer.

Thank you Urban Walkabout for the coverage!


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