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Merino Hospitality “Your Home In Central London”

Boutique Serviced Apartments in Bloomsbury, the literary heart of London.


If you are looking for the perfect accommodation in London, congratulations! You have found one of the best-kept secrets in town.


At Merino Hospitality we specialise in your comfort, offering boutique serviced, self-catering accommodation that is personal, modern, functional, convenient, discrete and secure. Our portfolio of properties are fully managed and operated by Merino (they are not someone else’s home) and our passionate team of young and professional hospitality stars are at your service to make your trip to London the best it can be.


All of our serviced apartments and houses are located in safe central London locations in and around Bloomsbury, Holborn, Russell Square, Chancery Lane, Fleet Street, Lincoln’s Inn and Aldwych. You can enjoy everything London has to offer at your doorstep.  All our locations are within minutes’ walking distance from the top attractions, including; shops, theatres, the Thames River, the City of London (the “Square Mile”) and much more.


With a diverse, multi-cultural background and a wealth of expertise of London, our team members can provide local recommendations tailored to you, with your interests, requirements and budget always a priority.  Once you have engaged with Merino (before, during and after your stay with us) you can expect an honest, personal, friendly and refreshing atmosphere.


Our purpose is to deliver you an unparalleled, exclusive and unique way to experience the best of London. We have even developed our own bespoke line of Merino Mattresses (in partnership with EPOC) ensuring you enjoy the best night’s sleep. Studies have shown sleeping well can reduce stress, improve your mood, help you lose weight and even improve your memory!  EPOC is one the most exclusive handmade mattresses and beds’ manufacturers in the UK, so exclusive that they have been  appointed official partners of RREC, the Rolls-Royce Enthusiasts’ Club in 2016).


We created Merino Hospitality to offer you an oasis of calm and tranquillity in London.  A place where you can relax and enjoy the best that London has to offer.


Whether you are coming to London for business, on holidays, a last minute short stay or an extended trip, our serviced apartments and mews houses have been designed with one thing in mind: You!


We operate in accordance with the Disability Discrimination Act 1995 and the Equality Act 2010 and, as such, we encourage all prospective guests to talk to us about any special accommodation requirements they may have. We will be pleased to discuss our most appropriate accommodation solutions with the aim of making all guests’ stay as comfortable as possible.


With our very best wishes,


Louise and Caio Merino

We'd love to hear from you
Merino Hospitality

+44 (0)203 397 7767
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